Shirley “Bella” Borghi, Executive Director and Vice Chair of the Hispanic Health Coalition of Georgia (HHCGA), joined public health leaders at the Georgia Municipal Association (GMA) event in Savannah to explore how city leaders can transform public health outcomes through policy, community engagement, and trust-building. The conversation brought together stakeholders from municipalities, research institutions, and healthcare networks to discuss real-world approaches to chronic disease, mental health, and underserved community needs.
Borghi opened the session by highlighting HHCGA’s 37-year history serving Georgia’s Hispanic/Latino populations. From its origins at Mercy Care to its national leadership role during the COVID-19 pandemic, the coalition has consistently focused on prevention, chronic disease management, and emergency health response.
She also introduced the Georgia CEAL (Community Engagement Alliance) team—one of 10 national teams formed by NIH and HHS during the pandemic. Co-chaired by Borghi, the Georgia CEAL team was recognized by the White House for its rapid-response model and emphasis on public trust and multilingual outreach.
“We built the engine while rolling down the runway,” said Borghi, referencing the urgency and innovation required during the pandemic.
Borghi emphasized that municipalities are uniquely positioned to influence state health policy. She specifically cited the need for statewide certification for community health workers (CHWs) and promotores—roles essential to frontline outreach. Georgia remains one of the few states lacking such certification, which limits sustainable support for these trusted messengers.
“Municipalities are great influencers to the Dome,” she noted, referring to the Georgia Capitol. “They can push for the changes that impact the most underserved.”
Both Borghi and Dr. Katrina Brantley (Georgia CEAL Director, Morehouse School of Medicine) called for a unified, local-first approach to mental health as a public health priority. From maternal mortality to chronic illnesses like diabetes and cardiovascular disease, mental health intersects with every outcome. Addressing stigma, access, and culturally competent care is foundational.
If she had a magic wand, Borghi said, she’d use it to implement a mental health initiative in every city and county. Dr. Brantley echoed the need for a statewide patient navigator and promotor(a) system to guide community members to the right services—especially for those overwhelmed by fragmented or hard-to-find programs.
A recurring theme in the session was community trust—how to earn it, sustain it, and avoid repeating past harms. Borghi pointed to historical injustices like Tuskegee and Puerto Rico’s sterilization practices, urging attendees to consider how these legacies affect current perceptions of healthcare and research.
“Trust is earned,” she stated. “And it’s lost when people don’t see meaningful change.”
Programs like Georgia CEAL are designed to repair trust through representation, consistency, and localized outreach. All team members are vetted community messengers who live and work in the areas they serve.
In response to a question on metrics, Borghi emphasized the importance of sustainability and authorship. Success isn’t just about programs—it’s about enduring systems shaped by community voice. She encouraged municipalities to co-author white papers, toolkits, and reports with community partners so that policymaking reflects lived realities.
The conversation concluded with an invitation to every city and county to:
The GMA discussion made one thing clear: Georgia’s public health future will be decided at the local level—and trusted community leaders like Shirley Bella Borghi are helping lead the way.
HHCGA research highlights how policy, prevention, and mental health support can reduce type 2 diabetes in Georgia’s most vulnerable communities.
Clinicians and advocates unite to boost HPV vaccination rates in Georgia and prevent HPV-related cancers.
How local leaders and HHCGA are shaping Georgia’s public health future—starting with trust, mental health, and community health workers.
Discover how mental health is shaping diabetes outcomes—and what Georgia CEAL is doing to respond.
Explore how Georgia CEAL RESTORES is using community-driven research to fight diabetes and transform public health policy from the ground up.
Discover how Georgia CEAL RESTORES is empowering community leaders to drive policy and prevention strategies for better public health.
Learn how HHCGA's recent ACS training is empowering communities through proactive cancer prevention.
Discover how a simple talk about PSA screening could help young men detect aggressive prostate cancer before it’s too late.
Learnhow this multi-level intervention aims to stop diabetes before it starts inGeorgia communities.
Learn how local officials can turn proven research into real-world health gains forGeorgia communities.
Discoverhow Georgia CEAL research uncovers the hidden mental toll of living with type 2diabetes.
Discover how the CEAL Annual Meeting sparked fresh ideas and partnerships to advance community-focused health studies.
Four data-driven steps every Georgia family can take to keep kids safe this summer.
See how HHCGA’s newly ACS-certified team is bringing lifesaving cancer-screening knowledge to our communities.
Discover free health services, resources, and fun for the entire family at our Annual Hispanic Health Fair!
Learn how a groundbreaking initiative unites community-based organizations and top academic centers to reshape cancer prevention and control strategies.
.jpg)
Heart disease remains the leading cause of death in the U.S., but with the right knowledge and preventive care, you can protect yourself and your loved ones. Learn more about heart health with our expert-backed resources.
Georgia’s 8th Annual Cervical Cancer Awareness Day is making strides toward eliminating cervical cancer through education, advocacy, and groundbreaking developments.
Join Georgia’s 8th Annual Cervical Cancer Awareness Day - earn CE credits, gain expert insights, and advance your impact in cervical cancer prevention.
Georgia’s 8th Annual Cervical Cancer Awareness Day unites healthcare professionals, policymakers, and communities to promote education, advocacy, and collaboration in the fight against cervical cancer.
Exciting opportunity to impact Latino health and wellness as a Community Outreach Coordinator.
La Ronda Estatal de Cáncer de Próstata en Georgia aborda los esfuerzos para combatir el cáncer en las comunidades hispanas/latinas.
The first statewide Georgia Prostate Cancer Roundtable highlights efforts to address prostate cancer across Georgia.
.jpg)
HHCGA’s abstract on eliminating cervical cancer in Georgia to be presented at the 36th International Papillomavirus Conference in Edinburgh.
Descubre cómo la HHCGA y los consulados latinoamericanos en Atlanta están colaborando para brindar servicios de salud esenciales a las comunidades hispanas en los Estados Unidos.
HHCGA collaborates with Mora’s Life Saving Training to equip Promotores with essential CPR and AED certification for enhanced community safety.
HHCGA honored as the first Hispanic/Latino organization in Georgia to receive the Health Advancement Ambassador certification from the American Cancer Association.
Emory University and HHCGA collaborate on an impactful study addressing diabetes prevalence in Georgia's Hispanic/Latino population.
Discover how academic and community partnerships like the one between Moorehouse School of Medicine and CEAL are shaping the future of public health and community engagement.
Amidst the rain, the spirit of commitment shone through as over 300 health workers gathered in Atlanta, determined to drive change and uplift communities through dedicated CHW/Promotores work.
Explore the highlights and pivotal moments from Georgia’s 7th Annual Cervical Cancer Awareness Day — a day dedicated to celebrating progress, recognizing heroes, and strengthening the fight against HPV-related cancers.
Discover how Direct Relief’s Health Access Fund is revolutionizing healthcare across the U.S., featuring groundbreaking collaborations and innovative strategies from leading health organizations.
Join us in celebrating the remarkable work of Rollins graduate students, whose dedication and engagement with HHCGA are driving meaningful health initiatives within our community.
Daniela Ramírez reflexiona sobre la mezcla de culturas y experiencias variadas en la Reunión Anual de la APHA 2023, destacando el alcance comunitario y la resiliencia de HHCGA ante una pandemia global.
Daniela Ramirez reflects on the blend of various cultures and experiences at the APHA 2023 Annual Meeting highlighting HHCGA's community outreach and resilience in the face of a global pandemic.
HHCGA se destaca en la vanguardia del compromisocomunitario en salud, marcando un hito reconocido a nivel nacional por suefectividad en mejorar el acceso a la salud.
Unveiling the success story of HHCGA: A beacon of hope in community health engagement, recognized nationally for their impactful work in advancing community health.
Dive into the 2023 APHA Annual Meeting where over 12,000 health professionals gathered to push the boundaries of public health, driven by the leadership of the Georgia CEAL team and HHCGA's commitment to improving healthcare access.
If your family doesn’t have medical coverage or is on the brink of losing it, now is the time to act. Don't wait! Apply right away at GeorgiaPCA.org and ensure your child's health and well-being.
La PCA de Georgia ha tomado las riendas para asegurarse de que las familias con niños y adolescentes elegibles estén informadas sobre el salvavidas que es el seguro de salud.
.png)
HHCGA’s Clarkston Health Awareness Day champions multilingual healthcare access. Discover a new era of welcoming healthcare, community unity, and empowerment.
.png)
Uncover a unique blend of lively cultural festivities and essential health resources tailored for our community. From tantalizing traditional cuisines and captivating performances to invaluable health screenings and advice, there's something for everyone.
Learn how UGA Pharmacy Students and HHCGA are joining forces to make a real difference in the health of underserved Hispanic communities.
Uncover the transformative work of Georgia CEAL and its partners in combating COVID-19 disparities, as recognized in PCAST's report, and discover how community-engaged practices are shaping the future of community health improvement.
Dive into the highlights of the CMS Quality Conference 2023, where healthcare experts unite to champion community resilience and improved access to care.
Uncover how Georgia CEAL and HHCGA are addressing long-standing gaps in healthcare and enhancing vaccination rates through community-driven initiatives at CMS Quality Conference 2023.
Discover how the Georgia Cancer Control Consortium's HPV Cancer Free Workgroup is making strides in the fight against HPV-related diseases at the IPVC 2023 Conference.
%20Plaza%20las%20Americas%2004.16_2.jpg)
Discover how the NFL Alumni GA and HHCGA are teaming up for an empowering health fair event – Learn how you can join the fun and improve your health at the same time!
St. Jude's Rural HPV Vaccination Think Tank Committee 2023 aims to boost vaccination rates and prevent cancer, with expert Shirley E. Borghi and the St. Jude Cancer Prevention Program.
Explore the wealth of mental health resources, services, and support tailored to the unique needs of Hispanic Latino special needs families. Learn how you can get involved and make a difference in our community.
Get the latest information on the partnership between the HHCGA and Emory University and their efforts to improve health outcomes for the Hispanic/Latino community in northeast Georgia.
Get the latest information on the HHCGA & Emory University partnership and their efforts to improve health outcomes for the Hispanic/Latino community.
Celebrate World Cancer Awareness Day with us. Learn about the importance of cancer awareness and how you can make a difference.
Grassroots Labs is an online marketplace providing price transparency and cost savings on routine lab tests with physician oversight provided; they are also fully bilingual in English & Spanish.
The program provides leaders from various medical backgrounds with unique opportunities to partner with MSM in providing relevant experience and exposure to real-world medicine challenges.
The HHCGA Ambassador program is more than just a vaccine initiative, it is an investment in the health and well-being of the Hispanic community.
Gynecological Cancers program is dispelling myths, providing essential information, and empowering women to take control of their health.
Don't let confusion and misinformation stand in the way of your health. Call the TCN hotline today at 678-679-6799 and get expert support and private, one-on-one conversations.
Take advantage of this opportunity to get vaccinated and enter into a drawing to win a $75 Walmart Gift Card by participating in a brief post-vaccination survey. Car seat safety checks will also be available.
Congratulations to Bella and all the award recipients for their outstanding work and commitment to improving health access and outcomes in Georgia.
